Promises to Depoliticise Governance & The Myth of the Business Saviour in Politics

”You can forget any ideology I stand for”. This is how the right dupes ”clever Blacks”, people who are apolitical or people who think politics are base and beneath them into voting for them. By promising to ”depoliticise” governance and bringing an end to politics.

This is how Donald Trump campaigned; He was a business man from a wealthy background and therefore less prone to corruption because he won’t need the money. He was going to take on the ”Deep state”. He was going to ”drain the swamp”. He would not start new wars for oil because his business accumen will free America from dependency on middle easten oil. He was going to translate his boardroom wins into government wins (a no-brainer surely).

The Businessman as Political Outsider

This is also how Ramaphosa was sold to the nation. He is rich. He has more to lose. He is putting his billionaire ambitions on hold and giving up all his businesses, board positions and his McDonald’s licences in order to rescue the country by injecting the power of the free markets, accountability , revenue generation and competence to government! Oh, how are we so fortunate that a billionaire will give up his lofty responsibilities and descend from the high rises of corporate South Africa to be a servant among people(what happened to his much publicised morning walks?).

WATCH: Helen Zille statement highlights the problem of Promises to Depoliticise Governance & The Myth of the Business Saviour in Politics

Helen Zille saying on Newzroom Afrika ”You can forget any ideology I stand for” highlights the problem of Promises to Depoliticise Governance & The Myth of the Business Saviour in Politics.

This is why some segments of the population want Vusi Thembekwayo to be president based on nothing either than the fact that he disingenously weaves corporate babble into governance. Of course this gullibility is not lost to political parties and they exploit it accordingly, especially at those times in the life of the political party where very few political candidates are not beleagured by political scandals of some sorts which are too glaring for the voting public to easily overlook; the business candidate offers a chance for the party to reinvent or renew itself.

Rebranding Power Through Corporate Credibility

That is why the ANC is floating Patrice Motsepe to become the next president of the party because they understand the ”renewal” role business candindates have in the minds of the people that are propagandised by Capitalism. Naturally, Patrice Motsepe will be sold as an apolitical candidate, is not an ideologue, is concerned only with performance and results driven; is a billionaire and won’t be prone to corruption because ”he has his own money”.
Rinse and repeat.