Don’t believe the hype…except when it’s HYPE MAGAZINE!

About HYPE Magazine:

HYPE Magazine was launched in 2004. HYPE is the first up to date and most authoritative voice for both international and local hip hop. All of the articles are thought provoking, hard hitting, informative and credible. HYPE is tied to various community projects that uplift and elevate the art form. It is a first choice publication for hip hop pundits, fans and aspirations.

One of seven magazines under Intelligence Publishing (PTY) Ltd, this bi-monthly magazine’s current circulation figure is sitting on 25 000, with an approximate readership of over 200 000. HYPE Magazine is targeted at the youth hip hop market between the ages of 18 and 35.

HYPE Magazine is the fastest growing youth title in South Africa at the moment, according to Sappi Pica. For more information about the publication, please refer to their website: www.hypemagazine.co.za

About Simone Harris – Editor of HYPE Magazine:

On 1 October 2005, Simone Harris was appointed editorial and fashion assistant for the magazine. She is the only female staff member and graduated in 2004 with a Bachelor’s degree in Journalism. She is involved in every single aspect of the magazine. Some of her many tasks include: writing articles, music and event reviews, interviewing music artists, marketing and advertising, production, editorial and administration duties and conducting fashion shoots, basically overseeing the entire process of the magazine, from the cover to the proof-reading of articles.

This proudly coloured lady is turning twenty-two this year and has a strong passion for hip hop and photojournalism. Her aim is to help create a platform for unsigned, struggling musicians (coloured musicians in particular). With the help of Bruinou.Com she was able to expose many talented unsigned artists to the mass market.