Charles Ash
A new well-ntended cleverly produced 30 second commercial has been created to raise awareness of kids on the Cape Flats who have to live in fear of violence every day of their lives. It sadly misses the mark in more than one way.
Created by Community Action for a Safer Environment and Saatchi & Saatchi SA, the commercial was launched on YouTube on 17 February 2016 before being aired on DSTV.
The advert was flighted on DSTV channels for the first time on 19 February including M-Net, Vuzu, Channel O and M-Net Action Plus, and is expected to run for at least a month.
It is however strange that it is flighted on a service which only reaches a rough estimate of about 10% of the population. It is afterall an awareness campaign, yet it might completely miss the target audience.
Furthermore, with all of its supposed good intentions, we should also question what subliminal message this advert holds.
Fediverse Reactions
Post URL
Your Profile
Why do I need to enter my profile?
This site is part of the ⁂ open social web, a network of interconnected social platforms (like Mastodon, Pixelfed, Friendica, and others). Unlike centralized social media, your account lives on a platform of your choice, and you can interact with people across different platforms.
By entering your profile, we can send you to your account where you can complete this action.
