iZZiT (Press Release)
October 2008 will see the launch of IZZiT, a new lifestyle magazine that addresses the needs of People of Mixed Heritage (also referred to as Coloured or Brown people).
A historical first for South Africa!
The magazine is expected to also have secondary readerships in the broader context of the South African landscape and the diaspora.
IZZiT will have a lively, practical and contemporary focus, with the aim to enhance readers information, knowledge and skills base about themselves and the Coloured community in general, which has been fragmented and isolated for many decades.
IZZiT offers fresh, different perspectives, provides a forum for interaction and an exchange of ideas and practices, presents new developments and trends, encourages personal growth and participation, and promotes interest in this complex community and its challenges.
The name IZZiT is derived from the phrases Is it? and Is dit? and reflects the bilingual profile of the community. It also implies that questions, queries and expectations readers might have, will be answered in the magazine. The magazine will thus have content in both English and Afrikaans.
IZZiT will be published bi-monthly by Lebone Purge Media. It will carry regular features, columns, one-off articles and special, themed sections. These include profiles, case studies, genealogy, investigations, advice on household queries, food, health, finances and careers, as well as the latest news in entertainment, fashion, technology and sustainable living.
A strong emphasis will be placed on literature, especially Afrikaans prose and poetry by young people, for young people. Up till now there have not been readily available and easily accessible avenues for them to pursue these aspirations.
IZZIT will be available at R19.95 from bookstores and other stockists serving the community, as well as on subscription at R100 for six issues. Further details and subscription forms are available on the magazines website at www.izzitmagazine.com . The magazine can also be accessed on the website.
For further details contact the editors Fatima Abdool and Erald Felix at Lebone Purge Media, tel: +27 11 493 7921, or email:
Fatima Abdool Erald Felix
fatima@izzitmagazine.com erald@izzitmagazine.com
082 308 1076 083 488 1161
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