Introducing MrSpencer.com – Bruinou.com’s new partner site!

MrSpencer.com – new people, new topics, new online culture – ONE LOVE!!

Some of you may have been wondering what the heck happened with the Bruinou.com total user counter as it rocketed overnight from a conservative 11 000+ users to well over 29 000+ users. No, we haven’t been doctoring the total user count to make ourselves look like we’re bigger than we actually are: Bruinou.com has merged user tables with the rather large and very well established online community MrSpencer.com (www.mrspencer.co.za). That means that all MrSpencer.com users and Bruinou.com users are able to move freely between the 2 sites, with just 1 login…nice huh!? (Go on, head over to www.mrspencer.com and login with your Bruinou.com login details to see what I’m talking about).

With online behemoths like Facebook and MySpace swallowing up users in droves and monopolizing the online social networking space, it has become incredibly difficult for smaller online community players (like ourselves) to reasonably compete…but all is not lost. With Bruinou.com faced with the daunting prospect of traversing the vast online ocean alone, it was decided that it would be best if we partner with MrSpencer.com so that we could not only pool our user-bases and create a bigger, better, more varied online experience for our users, but we could also share our resources, expertise and experience.

What is MrSpencer.com?
MrSpencer.com started life about 6 years ago to breathe life into South Africa’s exploding EDM scene (Electronic Dance Music). Within a short space of time, the site grew into a highly engaging, entertaining and quality online community where members interacted just as much offline as they did online (much like Bruinou.com users). MrSpencer continues to remain focused on the South African electronic music scene as well as the party and club scene…making it the perfect online destination for all you hedonistic hardheads. MrSpencer is deeply irreverent, fun, off-the-wall, brazen and STRICTLY for over-18’s.

The partnership with MrSpencer represents a whole new paradigm shift and way of thinking in deploying online community sites. For starters, we’ve taken 2 disparate albeit similar websites and created a unified login which allows users to retain their username and password (most users…apologies to users with accounts that had to be altered). With accusations that Bruinou.com was a separatist, social-silo type website, the partnership with MrSpencer.com ensures that Bruinou.com is not only able to expose itself and the Coloured community it strives to represent, to new markets and new people…but that Bruinou.com users are now able to expand their horizons and expose themselves to a website that is representative of a very different online and social culture. In fact, the merging of the 2 websites is symbolic of the change that needs to happen in broader South African society…people reaching out to each other from across the societal voids and interacting in new and exciting ways, breaking down barriers and just getting on with it.

The move is nothing short of a WIN-WIN as now, Bruinou.com and MrSpencer.com are able to easily share traffic, users and even content across the sites. With the consistent user interface, users that are familiar with one website will VERY easily find themselves right at home when visiting any of the other sites in the online multisite family.

Having successfully concluded this very crucial step in our growth and expansion, the stage is set for the deployment of many more, varied, audience specific online communities built on the common ethos of “RESPECT, TOLERANCE, SELF-EXPRESSION and PROGRESS!”