Ryan Swano
South African trailblazer Jerusha is back with Obsession—a sultry, addictive track that blurs the line between love and fixation. Produced by Vally Eaton of Brotherhood Productions, the mastermind behind her chart-topping hit For Life, Obsession marks the beginning of an electrifying new era for both Jerusha and Vally on South Africa and the world’s musical landscape.
Jerusha first made history as the first Indian woman to break into South Africa’s mainstream music industry, topping charts with her debut single Are U The One? and solidifying her status as a force to be reckoned with. Her sophomore album, JerushaLem, earned her a SAMA nomination for Best Pop Album in 2016, further cementing her impact.
Obsession producer Vally Eaton is a SAMA award-winning singer, songwriter and producer who has been in the industry for over 30years. Vally aka Leaveil Eaton whose work has been regularly featured on Bruinou.com for over two decades since our inception, rose to fame when as a 14 year-old he became part of the super group, Denante. He later formed Brotherhod Producttions with his brother Verd Eaton who is also a major force in the music industry..
The hypnotic and addictive Afrobeats style of Obsession by Jerusha carries with it hints of what I have over the decades of following his career started calling ”The Vally RnB-Soul Touch’.
That is what will surely make it a hit on dance floors all over and with radio listeners alike.
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During the COVID-19 pandemic, while working in Malaysia with Pfizer on the rollout of the COVID vaccine, she released Love Will Get You Through and Fire and Ice—songs of resilience that resonated deeply during uncertain times.
Now based in Southeast Asia, Jerusha continues to push musical boundaries, blending R&B, pop, and cinematic emotion with Afrobeat influences that speak to her South African roots.
The music video for Obsession, filmed in the vibrant streets of Barcelona, perfectly mirrors the song’s raw intensity and allure. Shot against the city’s breathtaking backdrops, from its bustling avenues to its hidden alleys, the video captures the feeling of chasing something—or someone—you can’t let go of.
WATCH Obsession by Jerusha Official Music Video
“Obsession is that feeling you can’t shake—the kind that lingers long after it’s gone,” says Jerusha.
Jerusha proves once again why she is a powerhouse in the industry—fearlessly blending emotion, storytelling, and global influences into a sound that is entirely her own. As she steps into this exciting new era, one thing is certain: her journey is just getting started.
LISTEN TO OBSESSION BY JERUSHA ON DISTROKID
